{"id":34,"date":"2022-01-21T11:33:44","date_gmt":"2022-01-21T08:33:44","guid":{"rendered":"https:\/\/www.unisbul.com\/blog\/?p=34"},"modified":"2022-02-16T10:35:08","modified_gmt":"2022-02-16T07:35:08","slug":"networking-mi-torpil-mi","status":"publish","type":"post","link":"https:\/\/www.unisbul.com\/blog\/networking-mi-torpil-mi\/","title":{"rendered":"Networking mi Torpil mi ?"},"content":{"rendered":"\n<p>S\u00f6z konusu torpil olunca uzun uzad\u0131ya sitemler, \u00f6fkeler, k\u0131zg\u0131nl\u0131klar y\u00fckseliyor.<\/p>\n\n\n\n<p>Arkada\u015flar\u0131yla ayn\u0131 sene mezun olan ve onlar\u0131n i\u015fe girdiklerini duyduk\u00e7a k\u00fcplere bilen, \u00fcz\u00fclen&nbsp;ve sitemde bulunan gen\u00e7 \u00fcniversiteli i\u015fsizler acaba haks\u0131z olabilir mi ?<\/p>\n\n\n\n<p>\u201cTorpili var abi onun, torpille girdi oraya \u201d s\u00f6zlerini s\u00fcrekli tekrarlayan ve bu \u015fekilde kendini inand\u0131ran, bunu kan\u0131ksam\u0131\u015f \u00fcniversiteli i\u015fsizler, S\u0130LKELEN\u0130N biraz.<\/p>\n\n\n\n<p>Kedi uzanamad\u0131\u011f\u0131 ci\u011fere mundar dermi\u015f arkada\u015flar. Toplumumuzdan m\u0131 kaynakl\u0131 bilmiyorum ama nedense ba\u015fkalar\u0131n\u0131n ba\u015far\u0131lar\u0131n\u0131 hep k\u0131skan\u0131r dururuz. K\u0131skanmak bir yana o ki\u015fiye g\u00fcn ge\u00e7tikce artan bir \u00f6fke de besliyoruz kimi zaman. Hi\u00e7 bir zaman o ki\u015finin oraya nas\u0131l ve ne zorluklarla geldi\u011fini bilmiyoruz, bilmemize de gerek yok&nbsp; de\u011fil mi ?&nbsp; \u015eimdi o zengin biz de\u011filiz, ona herkes sayg\u0131 g\u00f6steriyor beni adam yerine sayan yok ya \u00f6nemli olan o, bana ne oraya nas\u0131l geldiyse geldi.<\/p>\n\n\n\n<p>\u015eimdi&nbsp;&nbsp; \u201d&nbsp;<strong>bana ne oraya nas\u0131l geldiyse geldi<\/strong>&nbsp;\u201d d\u00fc\u015f\u00fcncesini biraz detayland\u0131rarak,&nbsp; oraya nas\u0131l geldi sorusuna cevap bulmaya \u00e7al\u0131\u015faca\u011f\u0131z.<\/p>\n\n\n\n<p><strong>Networking<\/strong>&nbsp;ve&nbsp;<strong>Torpil<\/strong>&nbsp;kavramlar\u0131 Sat\u0131\u015f ve Pazarlama kavramlar\u0131 gibi birbirine \u00e7ok yak\u0131n ve \u00e7o\u011funlukla ayn\u0131 san\u0131lan iki kavram. \u0130sterseniz \u00f6nce bu iki kavram\u0131 biraz daha detayl\u0131 tan\u0131yal\u0131m ve daha sonra \u201cTorpil mi networking mi\u201d sorusunun cevab\u0131na siz karar verin.<\/p>\n\n\n\n<p>Bu konuda Business Networking Akademi kurucusu ve bu alanda uzman Ertu\u011frul Belen ile bu soruya cevap bulmaya \u00e7al\u0131\u015ft\u0131k.<\/p>\n\n\n\n<p>D\u00fcnyada ger\u00e7ekle\u015fen t\u00fcm ticari hacmin %65\u2019inin referanslarla, yani do\u011fru ki\u015fiye kendinizi ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fc do\u011fru tan\u0131tarak ger\u00e7ekle\u015fti\u011fi bir ortamda, T\u00fcrkiye\u2019de Torpil ve Networking aras\u0131ndaki fark\u0131 art\u0131k netle\u015ftirmek gerekmektedir.<\/p>\n\n\n\n<p><strong>Bir i\u015fe al\u0131m s\u00fcrecini de\u011ferlendirelim:<\/strong><\/p>\n\n\n\n<p><strong>Senaryo 1:<\/strong>&nbsp;Firman\u0131zdaki a\u00e7\u0131k bir pozisyona ba\u015fvuran ki\u015fi sizi tan\u0131yordur. Do\u011fru zamanda do\u011fru ki\u015fiyi tan\u0131d\u0131\u011f\u0131 i\u00e7in (yani bu \u00f6rnekte siz!) referans\u0131n\u0131z ve y\u00f6netime \u00f6nerinizle \u00f6ncelikli g\u00f6r\u00fc\u015fmeye \u00e7a\u011fr\u0131l\u0131yordur.&nbsp; Yetkinli\u011fi yoktur ve pozisyonun performans\u0131n\u0131 i\u015fe ba\u015flad\u0131\u011f\u0131 ilk an itibariyle d\u00fc\u015f\u00fcrecektir. Ancak yine de sizin ittirmenizle i\u015fe al\u0131nm\u0131\u015ft\u0131r.&nbsp; Bu Torpil\u2019dir!<\/p>\n\n\n\n<p>T\u00fcrk Dil Kurumu&nbsp;<a href=\"http:\/\/www.tdk.gov.tr\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.tdk.gov.tr\/<\/a>&nbsp;\u2018dan torpil kelimesinin s\u00f6zl\u00fck anlam\u0131na bakt\u0131\u011f\u0131n\u0131zda:<\/p>\n\n\n\n<p>\u201c\u20262. mec. Bir kimseyi kay\u0131r\u0131c\u0131, arka:\u2026\u201d<br>tan\u0131m\u0131yla kar\u015f\u0131la\u015f\u0131yorsunuz.&nbsp; Bir de, en az tan\u0131m kadar \u00f6nemli, c\u00fcmle i\u00e7inde kelime kullan\u0131m\u0131n\u0131 buluyorsunuz:<\/p>\n\n\n\n<p>\u201c\u2026\u00a7 ama at\u00f6lyeler pis, \u00fcretim d\u00fc\u015f\u00fck, kalite fena, r\u00fc\u015fvet alm\u0131\u015f y\u00fcr\u00fcm\u00fc\u015f, \u00f6n\u00fcne gelen torpil yap\u0131yor.\u201d -Attila \u0130lhan, Ayd\u0131nlar Sava\u015f\u0131, 32\u2026\u201d<\/p>\n\n\n\n<p>Bu \u00f6rnekte de ayn\u0131 senaryoyla kar\u015f\u0131la\u015f\u0131yorsunuz!&nbsp; Torpil kelimesi, bir i\u015fin hakk\u0131n\u0131 kalite, kapsam ,etik gibi de\u011ferlerle ger\u00e7ekle\u015ftiremeyen biri ya da bir grubun, bir \u015fekilde yine de kazan\u00e7 sa\u011flamas\u0131n\u0131 temsil ediyor.<\/p>\n\n\n\n<p><strong>Senaryo 2:&nbsp;<\/strong>Firman\u0131zdaki a\u00e7\u0131k bir pozisyona ba\u015fvuran ki\u015fi sizi tan\u0131yordur. Do\u011fru zamanda do\u011fru ki\u015fiyi tan\u0131d\u0131\u011f\u0131 i\u00e7in (yani bu \u00f6rnekte siz!) referans\u0131n\u0131z ve y\u00f6netime \u00f6nerinizle \u00f6ncelikli g\u00f6r\u00fc\u015fmeye \u00e7a\u011fr\u0131l\u0131yordur(bu noktaya kadar Senaryo 1=Senaryo 2). Yetkinli\u011fi vard\u0131r ve pozisyonun performans\u0131n\u0131 ya olmas\u0131 gerekti\u011fi gibi devam ettirecek ya da y\u00fckseltecektir. Ve i\u015fe sizin ittirmeniz ya da genel kabulle al\u0131nm\u0131\u015ft\u0131r. Bu Networking\u2019in g\u00fcc\u00fcd\u00fcr!&nbsp; (art\u0131k Senaryo 1 \u2260 Senaryo 2).<\/p>\n\n\n\n<p>\u00d6zellikle 1980\u2019li senelerde A.B.D\u2019de g\u00fcndem olan&nbsp;<strong>Networking<\/strong>&nbsp;kavram\u0131, t\u00fcrk\u00e7ede genellikle i\u015f veya sosyal a\u011f anlam\u0131nda kullan\u0131lmaktad\u0131r.<\/p>\n\n\n\n<p>Networking\u2019i temsil eden simge \u00f6r\u00fcmcek a\u011f\u0131d\u0131r. Bu benzetme, a\u011f\u0131n \u00fczerindeki herhangi bir noktaya ula\u015fmak i\u00e7in alternatif yollar\u0131n oldu\u011funu simgeler. Ayn\u0131 referans ve tan\u0131d\u0131k arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015fen ili\u015fki ve i\u015fler gibi\u2026<\/p>\n\n\n\n<p>\u00dcr\u00fcn ya da sundu\u011funuz hizmeti (i\u015f g\u00f6r\u00fc\u015fmelerinde aday\u0131n kendisi!) alabilecek nihai ki\u015fiyi tan\u0131mayabilirsiniz. Ancak, i\u015f a\u011f\u0131n\u0131zda size g\u00fcvenen ve iyi tan\u0131yan (p\u00fcf nokta!) referans\u0131n\u0131z arac\u0131l\u0131\u011f\u0131yla o ki\u015fiye ula\u015ft\u0131\u011f\u0131n\u0131zda, Amerikan SME kurumunun ara\u015ft\u0131rmalar\u0131na g\u00f6re ba\u015far\u0131 ihtimalinizi %63 art\u0131yor.<\/p>\n\n\n\n<p>Peki, referanslar\u0131n \u00f6nemini peki\u015ftirmi\u015fken bir ba\u015fka \u00f6rnekle Torpil ve Networking aras\u0131ndaki keskin \u00e7izgiye bakal\u0131m:<\/p>\n\n\n\n<p>\u0130haleye* \u00e7\u0131kmayan bir proje g\u00fcndemdedir.<br>Siz, sekt\u00f6r\u00fcn\u00fczdeki kimsenin bu projeden haberi dahi olmadan, teklifi de\u011ferlendirecek ve hatta son karar\u0131 verecek ki\u015fileri kendi networkunuz ya da yak\u0131n \u00e7evrenizden tan\u0131yor ve onlara ula\u015f\u0131yorsunuzdur. Belki bu s\u00fcre\u00e7te firma sembolik olarak iki teklif daha piyasadan al\u0131yordur (bir\u00e7ok firma her sat\u0131nalma i\u00e7in minimum \u00fc\u00e7 teklif al\u0131nmas\u0131 \u00f6zelli\u011fini g\u00f6zetir).&nbsp; Projeyi siz kazan\u0131yorsunuz ve ba\u015far\u0131yla tamamlay\u0131p teslim ediyorsunuzdur.<\/p>\n\n\n\n<p>Bu Torpil midir? Yoksa Networking mi? Elbette Networking!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Peki e\u011fer ba\u015far\u0131s\u0131z olsayd\u0131n\u0131z? Torpil mi? Networking mi?<\/strong><\/h2>\n\n\n\n<p><strong>Cevap:<\/strong>&nbsp;Hi\u00e7biri. Yanl\u0131\u015f karar!&nbsp; Bu proje bir ihale olmad\u0131\u011f\u0131 s\u00fcrece, Networking g\u00fcc\u00fcn\u00fcz\u00fc kulland\u0131n\u0131z. Do\u011fru ki\u015fiye do\u011fru zamanda ula\u015ft\u0131n\u0131z. \u0130kna ettiniz. Ama ba\u015faramad\u0131n\u0131z.<\/p>\n\n\n\n<p>Ama unutmay\u0131n ki\u2026<br>Networking etkin kullan\u0131ld\u0131\u011f\u0131nda katlanarak artacak bir de\u011fer, yanl\u0131\u015f kullan\u0131ld\u0131\u011f\u0131ndaysa kan\u0131n\u0131za girmi\u015f y\u0131lan zehri gibi networkunuze h\u0131zla yay\u0131lan bir reputasyon\/itibar riski oluverir\u2026<\/p>\n\n\n\n<p>Bir dahaki sefere bir atamay\u0131 ya da proje kazan\u0131m\u0131n\u0131 hi\u00e7 d\u00fc\u015f\u00fcnmeden \u201ckesin torpildir!\u201d diye etiketlemeden \u00f6nce, kendi networking g\u00fcc\u00fcn\u00fcz\u00fc g\u00f6zden ge\u00e7irin.<\/p>\n\n\n\n<p>* \u0130haleler amac\u0131na uygun ger\u00e7ekle\u015fti\u011finde herkesin e\u015fit \u015fartlar alt\u0131nda bir projeye teklif vermesini sa\u011flar. Ancak \u00f6zellikle kamu \u00e7al\u0131\u015fmalar\u0131 i\u00e7in uygulanan bu sistem, \u00f6zel sekt\u00f6r projelerinde y\u00f6netimin karar\u0131na g\u00f6re uygulanmayabilir. Bu durumda, Networking, sadece daha \u00f6nce benzer ihale \u00fczerinde \u00e7al\u0131\u015fm\u0131\u015f ki\u015fileri belirleyip, onlarla bir ba\u011f kurarak \u201c<strong><em>nas\u0131l en iyi \u015fekilde haz\u0131rl\u0131k yap\u0131lmal\u0131d\u0131r<\/em><\/strong>\u201d \u00e7al\u0131\u015fmas\u0131nda katma de\u011fer sunacakt\u0131r.<\/p>\n\n\n\n<p>Unisbul.com olarak \u00fcniversitelilerle ger\u00e7ekle\u015ftirdi\u011fimiz \u201cNetworking mi Torpil mi\u201d anketimize kat\u0131lanlar\u0131n %83\u2019\u00fc Networking dedi geri kalan %17&nbsp; ise torpil cevab\u0131n\u0131 verdi.<\/p>\n\n\n\n<p>Bu yaz\u0131m\u0131z\u0131n amac\u0131 s\u0131zlan\u0131p duran, kendini i\u015f bulan arkada\u015flar\u0131ndan daha de\u011fersiz g\u00f6ren, hayata kar\u015f\u0131 bak\u0131\u015f a\u00e7\u0131s\u0131 karamsar binlerce i\u015fsiz \u00fcniversitelinin art\u0131k harakete ge\u00e7mesi i\u00e7in yaz\u0131lm\u0131\u015ft\u0131r. Zaman s\u0131zlanma zaman\u0131 de\u011fil, zaman do\u011fru d\u00fc\u015f\u00fcnme, d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc harakete ge\u00e7irme &nbsp;zaman\u0131. Radarlar\u0131n\u0131z her daim a\u00e7\u0131k olsun arkada\u015flar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00f6z konusu torpil olunca uzun uzad\u0131ya sitemler, \u00f6fkeler, k\u0131zg\u0131nl\u0131klar y\u00fckseliyor. Arkada\u015flar\u0131yla ayn\u0131 sene mezun olan ve onlar\u0131n i\u015fe girdiklerini duyduk\u00e7a k\u00fcplere bilen, \u00fcz\u00fclen&nbsp;ve sitemde bulunan&hellip; <\/p>\n","protected":false},"author":1,"featured_media":36,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[4,5,2,3],"class_list":["post-34","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-ise-giriste-networkun-onemi","tag-ise-giriste-tanidik","tag-networking","tag-torpil"],"_links":{"self":[{"href":"https:\/\/www.unisbul.com\/blog\/wp-json\/wp\/v2\/posts\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unisbul.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unisbul.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unisbul.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unisbul.com\/blog\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":3,"href":"https:\/\/www.unisbul.com\/blog\/wp-json\/wp\/v2\/posts\/34\/revisions"}],"predecessor-version":[{"id":38,"href":"https:\/\/www.unisbul.com\/blog\/wp-json\/wp\/v2\/posts\/34\/revisions\/38"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unisbul.com\/blog\/wp-json\/wp\/v2\/media\/36"}],"wp:attachment":[{"href":"https:\/\/www.unisbul.com\/blog\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unisbul.com\/blog\/wp-json\/wp\/v2\/categories?post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unisbul.com\/blog\/wp-json\/wp\/v2\/tags?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}